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How to refer someone to Willful

Help a friend or family member get their will done and earn a reward along the way. Here's how to find and share your unique referral link.

Willful's referral program makes it easy to share the benefits of estate planning while earning rewards. Here are the steps to refer someone to Willful.

Step 1: Find your unique referral link

After purchasing any Willful plan, you’ll receive a unique referral link that looks like this: https://willful.co?grsf=[YourID]

To find it:

  • Log in to your Willful account

  • Click "Menu" > "Will and POAs"

  • Look to the right-hand side for your referral information

Step 2: Share your link

You can send your referral link via text, email, or social media. It's important your loved one clicks your specific link to create their account - this is how their discount is applied and how your reward is tracked.

Step 3: Your friend completes their purchase

  • A 20% discount is automatically applied at checkout

  • No additional promo codes can be used, or both the discount and your reward will be forfeited

Step 4: You receive your reward

Once your loved one completes a valid purchase:

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