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How to refer someone to Willful

Know someone who needs a will? Share your referral link and you'll both be rewarded. Here's how to find and share it.

Willful's referral program lets you share Willful with the people you care about. They save 20% on their plan, and you receive a $30 gift card once they complete their purchase. You can refer as many people as you like. For the full rules, see Understanding Willful's referral program.

Step 1: Find your unique referral link

After purchasing any Willful plan, you’ll receive a unique referral link that looks like this:

https://app.willful.co/sign-up?utm_source=growsurf&utm_medium=referral&grsf=xxxxxx
  1. Log in to your Willful account.

  2. Click the gift icon labelled Earn $30 in the top right corner, next to your profile icon.

  3. In the Refer and earn window, click Copy next to your referral link.

Your link is unique to you and ends in a short code. That code is how we know the referral came from you.

Step 2: Share your link

Paste your link into a text, email, or social media post. Your referral needs to create their account through your link. That's how their discount is applied and how your reward is tracked.

Step 3: Your referral completes their purchase

When your referral signs up through your link and buys a plan:

  • The 20% discount is automatically applied at checkout

  • No additional promo codes can be used, or both the discount and your reward will be forfeited

Step 4: Receive your reward

Once your referral's purchase is complete, you'll receive your $30 gift card by email within 30 days. See Receiving gift cards as referral rewards.

Common questions

My friend forgot to use my link. Can I still get credit?

Referrals are only tracked through your unique link, so we can't credit a referral made by word of mouth. If your referral hasn't purchased yet, ask them to sign up again using your link.

Can I refer someone in another province?

Yes, you can. Willful is available in all 10 provinces, and location doesn't affect the referral.

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